Shopper Activation Marketing Manager AT & CH (m/w/d)

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, ACO®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Join us on our One Perrigo journey as we evolve to a blended-branded business to win in self-care.

Description Overview

As the CS&I (Commercial Strategy and Implementation) Shopper Activation Marketing Manager, you will play a pivotal role in delivering winning retail excellence of the local business, embodying depth of understanding in what needs to be true to deliver executional excellence across the channels. Reporting to the CS&I DACH Retail Excellence Manager, you will partner with the local team to deliver Best in class execution in market.

Scope of the Role

Deliver Country Business Goals & CS&I Strategy
• Translates the annual, quarterly & monthly business priorities into winning executional plans in market
• Delivers budget targets

Develop Leading CS&I Principles
• In partner with Country & Category CS&I Managers, own defining what tools are needed to win in the market
• Key partner to Local CS&I/Sales teams, to be the voice of external reality, building winning executional plans to deliver the budgeted plan
• Owns driving consistency of selling tools across categories & delivery in time for key selling cycles

Win in Executional Excellence
• Partners with Sales & Marketing to deliver winning execution of annual plans in market across all category priorities
• Owns execution across the country of the Perfect Store strategy, by channel & key customer for all priority categories (e.g. distribution targets, price & promotional guidance, visibility targets)
• Deliver Perfect Store & DVRP measurement and tracking for the local, cross category portfolio. Co-Lead with CS&I Category Managers action plans to drive continuous year on year improvements on all categories.
• Owns driving high quality & consistent selling tools across categories & delivery in time for key selling cycles
• Leads POS requirements & delivery for priority categories in local market

Build Capability & Enable Success
• Proactive contributor to share & re apply sessions
• Key partner to the Central and Clusters CS&I community, helping to build community capability
• Elevate customer development excellence: deliver winning executions that are tailored for channels & customers in close collaboration with CS&I Category Managers and KAMs

Experience Required
• 5 years+ experience in a large FMCG/Consumer Health environment
• Experience within Shopper & Trade Marketing & Sales Teams
• Experience managing analytically rigorous corporate programs
• Proven ability to translate insights informing the development of winning instore strategies
• Fluent in written and spoken English and German

***Please send your CV in English***

We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Find out more about Total Rewards at Perrigo.

We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here

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We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. Our full Equal Employment Opportunity and Affirmative Action Policy Statement is available on our main career site in English and Spanish and will be provided in other accessible forms for persons with disabilities. #DIV