Company Description
Ready to shape the future of Red Bull's product portfolio and drive growth in every market?
Join our Commercial Initiatives Team as an International Category Portfolio Manager at our Global HQ in Salzburg, Austria!
Job Description
PORTFOLIO STRATEGY & OPTIMIZATION
You'll develop and execute a product portfolio framework that balances innovation, profitability, and market share growth. You'll conduct portfolio analyses to identify gaps, optimize SKUs, and enhance category performance, while ensuring all decisions are aligned with shopper insights, market trends, and competitive intelligence.
MARKET & SHOPPER INSIGHTS
In this role, you'll analyze shopper behavior, category trends, and emerging market opportunities to guide portfolio decisions. You'll also monitor competitors closely and adjust strategies to ensure Red Bull maintains its market leadership.
DEVELOP PORTFOLIO THOUGHT LEADERSHIP
You'll define the role of each product in our lineup by leveraging commercial, shopper, and loyalty insights. You'll create sell-in materials to help markets successfully execute our portfolio strategy and collaborate closely with Product Initiative and Trade Marketing teams to develop compelling innovation concepts.
STREAMLINING COLLABORATION
In this role, you'll work closely with Supply Chain, Operations, and Finance teams to ensure the seamless and profitable execution of Red Bull's portfolio across all markets. You'll establish a process to manage tactical product requests, balancing commercial opportunities with internal feasibility and profitability, while also defining and guiding the Core portfolio for each market.
Qualifications
Bachelor's or Master's degree in Marketing, Business, or a related field
Fluent in English
5+ years of experience in portfolio management, or category management within the FMCG or beverage industry
Strong understanding of the Non-Alcholic beverage market, shopper behaviour, and competitive landscape
Proven track record in cross functional projects
Excellent analytical, strategic thinking, and project management skills
Strong collaboration and communication skills, with the ability to influence cross-functional teams
Experience with data-driven decision-making tools (Nielsen, IRI, market research platforms)
Additional Information
Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is € 3.139 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.
Ready to shape the future of Red Bull's product portfolio and drive growth in every market?
Join our Commercial Initiatives Team as an International Category Portfolio Manager at our Global HQ in Salzburg, Austria!
Job Description
PORTFOLIO STRATEGY & OPTIMIZATION
You'll develop and execute a product portfolio framework that balances innovation, profitability, and market share growth. You'll conduct portfolio analyses to identify gaps, optimize SKUs, and enhance category performance, while ensuring all decisions are aligned with shopper insights, market trends, and competitive intelligence.
MARKET & SHOPPER INSIGHTS
In this role, you'll analyze shopper behavior, category trends, and emerging market opportunities to guide portfolio decisions. You'll also monitor competitors closely and adjust strategies to ensure Red Bull maintains its market leadership.
DEVELOP PORTFOLIO THOUGHT LEADERSHIP
You'll define the role of each product in our lineup by leveraging commercial, shopper, and loyalty insights. You'll create sell-in materials to help markets successfully execute our portfolio strategy and collaborate closely with Product Initiative and Trade Marketing teams to develop compelling innovation concepts.
STREAMLINING COLLABORATION
In this role, you'll work closely with Supply Chain, Operations, and Finance teams to ensure the seamless and profitable execution of Red Bull's portfolio across all markets. You'll establish a process to manage tactical product requests, balancing commercial opportunities with internal feasibility and profitability, while also defining and guiding the Core portfolio for each market.
Qualifications
Bachelor's or Master's degree in Marketing, Business, or a related field
Fluent in English
5+ years of experience in portfolio management, or category management within the FMCG or beverage industry
Strong understanding of the Non-Alcholic beverage market, shopper behaviour, and competitive landscape
Proven track record in cross functional projects
Excellent analytical, strategic thinking, and project management skills
Strong collaboration and communication skills, with the ability to influence cross-functional teams
Experience with data-driven decision-making tools (Nielsen, IRI, market research platforms)
Additional Information
Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is € 3.139 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.