Junior Digital Insights Analyst

Madrid, Spain┃Hybrid

APPLYOur client, an innovative industrial corporation, develops digital solutions that create exciting customer experiences, drive business growth, and improve process efficiencies. They believe in creativity, trial and error, and the power of great people working and learning together. Join their global team, embracing diversity and equal opportunities, to help shape the future.

The team:

• Be part of a team responsible for Marketing Digitalization & Customer Intelligence, including Data Privacy related topics which are a crucial requirement in order to conduct appropriate marketing activities. They support providing digital tools and processes to retain and uplift the organization´s marketing capabilities

Your Responsibilities:

• Tag Management and Data Collection: Ensure accurate collection and implementation of marketing data on digital platforms, including debugging and providing guidance on tagging setup for BASF websites.
• Analysis and Reporting: Generate actionable reports and dashboards that analyze data trends, patterns, and insights, specifically focusing on cookie consent statistics and implications, while also developing KPIs to evaluate marketing effectiveness and providing training on best practices for marketing data analytics to internal teams.
• Cookie Compliance: Monitor and update cookie policies to comply with data privacy laws, implement consent tracking systems, analyze compliance with consent requirements, and provide training on cookie consent best practices to internal teams.
• Collaboration and Communication: Collaborate with various departments to align insights with privacy regulations, participate in cross-functional projects blending data analysis and compliance with cookie laws, and disseminate findings on the impact of cookie compliance on data-driven strategies.
• Continuous Learning and Development: Stay updated on industry standards through market research and seek educational opportunities for professional development in tag management, data analysis, and cookie compliance expertise.

Your Profile:

• Degree in business informatics, business administration, marketing studies, or a related field.
• Minimum of 2 years of related working experience.
• Strong Javascript capacities.
• Strong Digital Analytics capabilities.
• Strong digital mindset, creativity, and team spirit.
• Fluent in English with excellent communication skills.
• Experience in project and change management.
• Familiarity with agile methodologies and Microsoft Office.
• Advantageous: Experience with Tag Management Tools like "Tealium," BI Tools like "Datorama," and Consent Management and Web Compliance Tools like "OneTrust."

Your Benefits:

• Competitive salary based on qualifications and experience
• 23 holidays per year plus 5 readjustments days and 2 cultural days
• Multiple employee discounts, company's stock options and various team events
• Remote friendly policy
• Opportunity to work in global projects and in an innovative, collaborative work environment
• Be part of an international team with diverse backgrounds
• Opportunities for individual training and development
• Assistance with relocation to Madrid

If you are interested in this challenging position we are looking forward to receiving your comprehensive application for ref.no. 103,466 preferably through our ISG career portal or via email.

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ISG International Service Group
ES - 46011 Valencia, Calle de la Reina 172
A-1010 Wien, Universitätsring 14
Karmele Guibert, T: + 34 676 355 945, +43 1 512 35 05
@: karmele.guibert@isg.com